The Intangible Assets of Alessia Cara

BY: GURU JAY

The Intangible Assets of Alessia Cara


Do you believe in Alessia Cara? Her voice is like magic. I feel there's something special about her sound; and, I would like to pin point it.

The question is can science explain art. This music artist could have majored in science because her technique is cutting edge. Moreover, the I'm Yours singer's lyrics are a mix between a biomedical engineer's equation and a poet's stanza. Did you know Alessia Cara actually writes poetry and plays the guitar?

Without question, Alessia is an asset to showbiz. Plus, the Canadian has many intangible assets. She gets you both excited and indifferent with her singing and songwriting. Here is a genius song written by a 19 year old.

The celebrity competes with the crème de la crème and you know it. Still, it seems Alessia stays in one lane. She's a driven celebrity who drives solo by design.

You can't see everything. Like magic, sometimes you don't see her and right now you do see Alessia Cara. What is more, the celebrity has a solid fan base. She'll soon eclipse 1 million Facebook fans and Twitter followers. Cara can shake, rattle, and roll with Zendaya and Tinashe too.

Who would love to see her on the silver screen? She would probably make a better actress than singer because of her humility. Nowadays, the music industry contain the biggest egos.

Alessia Cara reminds me of Alicia Keys due to her messaging. That is an intangible asset. It's so hard finding lyrics with a deeper meaning.

Anyway, this celebrity was built for the entertainment business- this I know. You'll discover Alessia's durability due to her 'go get it' attitude and firm mindset. She's laid back, but not lazy.

A music brand must be built with platinum bricks. Yes, you can go for the gold but why not go even higher? Maybe, you need to adjust your mirrors once in a while.


Iam Guru Jay launching into orbit in 5-4-3-2-1!

Why Shawn Mendes Is NOT the New Justin Bieber

BY: GURU JAY

Why Shawn Mendes Is NOT the New Justin Bieber


It seems Shawn Mendes is the new Justin Bieber. He is dominating YouTube and Twitter. I would argue that his name is more famous than Taylor Swift in Canada. But can there really be another Justin Bieber?

Shawn Mendes just turned 18 years old, and now he has the whole world listening to his music. Remember Justin Bieber got off to an early start too. Isn't that something... they're both Canadian?

Outside Germany, Canada brews the best beer. Outside America, Canada breeds the best singers. Give extra credit to Drake and the Weeknd.

Mendes isn't old enough to drink alcohol in the United States. However, he's able to entertain drunken crowds. Maybe, they should increase the drinking age to 24 because that's when the brain's fully developed. Or maybe they should lower the drinking age to 18 because that's when men and women go to war.

Shawn Mendes puts the 'S' in Showbiz. Everyday he works hard on his craft to get better. Does he have to Show You? His sound is similar to Nick Jonas's Chains. Plus, the Stitches singer knows how to stitch up a track like Lil Wayne.

It's scary in a good way. You see Shawn still has untapped potential. Picture the young celebrity joining up forces with 5 Seconds of Summer on a possible tour. What if he made an entire album with Fifth Harmony? Let's hope Camila Cabello stays the course, although it appears she may go solo.

Music needs more Mendeses' and less one hit wonders. Yes, I love catchy lyrics like you do, but let's ask ourselves- what's the catch? Let's stop sacrificing great music for good.

Everybody has asked is Shawn Mendes the new Justin Bieber? My answer is NO. He is big enough to be his own man. You'll see.


I am Guru Jay launching into orbit in 5-4-3-2-1!

Why We Need Insurance On Donald Glover and Trevor Noah

BY: GURU JAY

Why We Need Insurance On Donald Glover and Trevor Noah


Donald Glover and Trevor Noah are two of the biggest names in comedy and entertainment. Movie industry executives come knocking on their doors. In other words, they'll always find work in showbiz because their brands are durable. What is more, Glover and Noah stay ready to shake, rattle, and roll.

Tina Fey took Donald under her wing when he was 21 years old as a writer for 30 Rock. Since then, the multi-talented entertainer has released rap albums, starred in comedy specials, and been featured in movies. Without question, the celebrity provides premium entertainment value. That's why he has appeared on premium cable channels such as Comedy Central.

South African sensation Trevor Noah turned his standup career into a comfy desk job. He is the perfect host for the Daily Show. He doesn't just make it look easy; you can tell he's having the time of his life. Nobody can deny the jolly good fellow's energy.

Trevor Noah and Donald Glover are two celebrities who can make a difference with their words. From Johannesburg to Pittsburgh, people care about what Trevor has to say. Moreover, Donald influences the comedy world because he is one of the hottest comedians right now.



Like the greats Richard Pryor and George Carlin, these comics aren't afraid to risk everything. They'll gladly leave it all out on the table if it means creating superior content. Also, their comedic IQs are on genius levels. You rarely see comedians who are able to appeal to everyone.

I chose to write about Donald and Trevor because they have opposing styles. You see the American is laid back and the South African is high-energy. When it's all said and done, we have a winning combination.


At the end of the day, these comedians are relevant. Plus, they make a killing from the comedy game. That's why we need insurance on Donald Glover and Trevor Noah.

I am Guru Jay launching into orbit in 5-4-3-2-1!    

2016-2020 Olympics: From Rio to Tokyo

BY: GURU JAY

2016-2020 Olympics: From Rio to Tokyo


The 2016 Rio Olympics are over. The moments have been captured. The success stories are all written now.

It doesn't matter which country won the most gold. Regardless of your nation, we are in this whole world together. It really is a small world when you think about it. We might have different politics but we have the same biological characteristics.

The one major takeaway I get from the Olympics is- the idea of unity and harmony. Anything can be accomplished when people are united. Things may change for the betterment of society if we work in harmony like our fellow Olympians.

What was your favorite part of the Olympics? Did you like Michael Phelp's freestyle stroke and Usain Bolt's signature dash? Did you watch volleyball or basketball at all?

I saw many volleyball matches but I missed the basketball games, unfortunately. Of course, I still kept track of the events via Twitter though. Gymnastics, swimming, and track & field were big topics on social media- especially Simone Biles, Simone Manuel, Laurie Hernandez, Gabby Douglas, and Ryan Lochte.

What's more exciting than flips on a balance beam? Isn't it amazing how these athletes can keep their composures? You already know that they probably have stomachaches because of nerves. Heck, I bite my nails while just anticipating the next move they bust.

I caught a glimpse of the golf. Plus, I watched women's soccer. I know, you call it football outside the United States.

I would like to write more about sports at GuruJay.com. Please let me know if you would like to read more sports related articles. Here are some past stories Why Ronda Rousey Is A Sport and Movie Star, Top 10 Highest Paid Athletes.



In closing, the 2016 Rio Olympics were enjoyable from start to finish. It was wonderful to see many cultures come together in a positive light. Brazil put on a spectacular show. And now the torch has been passed to Tokyo. Can you wait until 2020?

I am Guru Jay launching into orbit in 5-4-3-2-1!  

Enjoying a 5 Seconds of Summer Breeze

BY: GURU JAY

I am Guru Jay launching into orbit in 5-4-3-2-1!


This summer has been a hot one from Boston to Sydney. In Michigan, we were lucky to get a breeze on Sunday. I was so happy to get that cool air I had finally wanted. Hopefully, it keeps up.

What exactly is “cool air?” I call it a 5 Seconds of Summer Breeze. You see 5 Seconds of Summer defines coolness. And another word for air is breeze. Plus, Luke Hemmings, Michael Clifford, Calum Hood, and Ashton Irwin are keeping it up!

Do you feel the heat? 5 Seconds of Summer blazes with the best of them. I guarantee 5SOS can make you sweat. Just ask their 9.6 million Twitter followers if the pop rock band gets them hot and steamy.

Luckily, the band was discovered by One Direction on YouTube. Can you believe it all started in 2011 on a video streaming website? Right now 5SOS are going in one direction for certain. I bet 5SOS never imagined this level of fame in their wildest dreams. It may get to the point where the music group is actually bigger than One Direction.

Did you know this Australian band of high school classmates opened up for One Direction? Now, the question in showbiz is who can open up for 5 Seconds of Summer. In a matter of years, 5SOS have transitioned from entertainment lightweights to heavyweights. Who can deny that they are some of the most famous people on the planet?

What are your favorite 5 Seconds of Summer songs? I like Amnesia, the new Girls Talk Boys, and English Love Affair. You see the You Look So Perfect singers sound so perfect sometimes.


Final thoughts- the 5SOS Rejects have a good story to tell. The truth is that they were rejected. Things weren't easy at first. However, they persevered instead of perspiring. Relax and take time to enjoy the summer breeze if only for 5 seconds.


I am Guru Jay launching into orbit in 5-4-3-2-1!  

Jason Bourne Movie Review

BY: GURU JAY

Jason Bourne Movie Review


Matt Damon does it again. This time around as Jason Bourne, he is the best ever. Tommy Lee Jones and Alicia Vikander play an excellent supporting cast. Everything about this movie is excellent. That's why I give it an A, 5 stars out of 5.

I feel Jason Bourne is redemption in more ways than one. First, Matt Damon redeems the movie franchise. Second, Jason Bourne redeems David Webb.

Throughout the movie, the main character is searching for answers. In a sense, he finds an answer within himself. At times he encounters challenging questions.

What role did his father play in the program? Where does he go from here? Who can he trust? All these questions and more are answered by Jason Bourne himself.

The cinematographers delivered incredible images. Plus, Jason Bourne tells an interesting story. Give credit to spectacular writing and directing. I thoroughly enjoyed the fight scenes. There's a reason why Matt Damon is considered the best action movie star alongside Tom Cruise.

If you're fascinated with technology, the CIA, or politics, then watch Jason Bourne at your earliest convenience. It's the best movie I've seen all year. It's complete with a whole lot of finesse and power. There isn't any extra stuff cluttering the feed.

No one could have worked the CIA Director's part better than Tommy Lee Jones, except Morgan Freeman. Moreover, Alicia Vikander is almost perfect. Her accent only throws you off a tiny bit.

Lastly, Jason Bourne ends terrifically. I won't spoil it for you. All I'll say is you can never count Bourne out. He'll get to the bottom of it one way or another.


Get off the fence about seeing Jason Bourne, and get your butt in a seat. Don't miss out on premium entertainment. Once again, Matt Damon does it, only this time better.  

I am Guru Jay launching into orbit in 5-4-3-2-1!

How Zendaya and Tinashe Shake, Rattle, and Roll

BY: GURU JAY

My motto is: shake, rattle, and roll. Do you want to shake, rattle, and roll with me? Check out Guru Jay Archives at your leisure for the best blogs in entertainment.


Zendaya and Tinashe are two people I know who are ready to shake, rattle, and roll. At 19, it seems Zendaya already has it together. Her products sell easily. And few entertainers can do what she does. Also at 23, Tinashe has a lot going on.

Corrine Bailey Rae sings, “girl, put your records on.” Let's put Zendaya on Replay because she's been put on the map. Plus, her music continues to give fans benefits without a doubt.

Tinashe is giving the media headlines to write. Apparently, she's dating the 5 AM musician Calvin Harris. You see she's got plenty of tricks up her sleeves.

Zendaya is providing Something New. What is more, the singer, dancer, and actress is diversified in entertainment assets. As a Disney Alumni, she can relax knowing that royalty checks are coming in the mail. Moreover, the celebrities make money like Lil Wayne and 50 Cent.


What if Tinashe and Zendaya collaborated with Keke Palmer? Could you imagine Tinashe performing as a Hollywood actress? The Lexington, Kentucky songstress isn't too far off from making her showbiz dreams come true. I can see both of them possessing a Hollywood Star on the Walk of Fame in the very near future. One such hollywood star with a distant past is Elvis Presley.

Elvis sang, “Well I said shake, rattle and roll
I said shake rattle and roll
I said shake, rattle and roll
I said shake rattle and roll
Well you won't do right
To save your doggone soul”


In closing, Zendaya and Tinashe shake, rattle, and roll by engaging millions of fans everyday on social media. Do you follow them on Twitter and Instagram? Do you follow me on Twitter and Instagram? My Twitter handle is @IamGuruJay and my instagram is @TheGuruJay. Let's connect!

I am Guru Jay launching into orbit in 5-4-3-2-1!

How Lil Wayne and 50 Cent Make Money

BY: GURU JAY 

How Lil Wayne and 50 Cent Make Money


People can't wait until Lil Wayne drops a beat and 50 Cent drops a dime. It's a constant blast at concerts because these rappers don't stop the music or drop out. In other words, they get the party started and the fans hyped up.

Does it take One Direction to see I'm going somewhere with this? Lil Wayne and 50 Cent are on different levels than regular people. The Young Money rap artist and the I Get Money singer have earned their rights to be braggadocios.

Let Lil Wayne pour champagne on his cellphone. Does it matter if 50 Cent makes it rain in Da Club? He's not into making love anyway.

Rap is poetry. Lil Wayne and 50 Cent are thug poets. They tell vivid stories about their lifestyles before and after fame. They sell flossy images which the media loves to buy at whatever cost. 50 Cent has portrayed a gangster and turned into a legitimate businessman.

Did you know Lil Wayne aka Young Weezy doesn't sleep much? That's because he's superhuman. The celebrity said he'll catch up on ZZZs in retirement.


Moreover, I don't know what you heard about him but 50 Cent is a P.I.M.P. Like Snoop Dogg 50 has built a persona and there's no backing away from that right now. Do you watch Power on Starz? 50 Cent is 1 hell of an actor. He's the man. I really like the bridge to I'm the Man. Shout out to Sonny Digital.

Young Weezy is turning into a nightmare in a good way. Listening to Weezy's rap is like watching a horror movie. There's so much suspense and a lot of fire.

Oh yeah, for some reason I think about popcorn too. Maybe, A Milli gets stuck in your frontal lobe every time you play it. Lil Wayne has that verse: You pop em cause we pop em like Orville Redenbacher.

You see, his lyrics should be dissected like frogs in a science class and digested like peas in a pod.


In a nutshell, Lil Wayne and 50 Cent make money by simply telling vivid stories and selling flossy images. 

I am Guru Jay launching into orbit in 5-4-3-2-1!

Does Macklemore Make Your Top 10?

BY: GURU JAY


Do you like Hip Hop music? Who are your favorite rappers? Does Macklemore make your top 10 rappers today?

Without question, the 33 year old rapper has raving fans across the globe. From Washington D.C. to Rio de Janeiro, the celebrity is highly regarded. With 2.8 million Twitter followers, it's easy to see why people are mentioning his account right now.

I first learned about Macklemore after hearing Thrift Shop play on the radio 4 years ago. Since then, I've seen the Macklemore & Ryan Lewis music video many times. Sometimes I think “I'm gonna pop some tags,” especially when I only have 20 dollars in my pocket.

You see Macklemore has a message to deliver. It isn't a fast or slow message. But the message he has for you is right on time.


He raps about what he knows. Moreover, the celebrity aka Professor educates listeners on a variety of topics. Some of his songs are entertaining and others are informative.

He doesn't rap about living a hard knock life because he grew up living comfortably. You'll find you don't necessarily need wealth in order to be comfortable. But having a net worth of $18 million like Macklemore isn't uncomfortable at all!

Right now, the rapper has emerged on the scene with more than just money in his pocket. He has lyrics in them that can spark a fuse. Songs such as: Kevin open people's eyes to serious issues facing America and the world. He's Not Afraid like Eminem to tell not only his story White Privilege, but also the stories of millions without a platform.

Macklemore represents Seattle better than some Senators. Respect Ryan Lewis too, because he contributes to creating that high quality content you receive. He reminds me a lot of Calvin Harris when it comes to collaborations.



Final thoughts, I like great hip hop music. Macklemore is one of my favorites because of his creative flow and timely lyrics. Macklemore definitely makes my top 10.

I am Guru Jay launching into orbit in 5-4-3-2-1!

Chloe Grace Moretz Vs. Hailee Steinfeld

BY: GURU JAY 


Right now, Chloe Grace Moretz and Hailee Steinfeld have the whole world ahead of them. These two actresses have made a name for themselves early on in their careers. Their futures can't be any brighter. You watch, their names will only get bigger and bigger.

The question is who's better? Hailee has a more impressive filmography. However, Chloe has a finer resume. In other words, Chloe has less typos. 

You see Hailee's movies score higher box office numbers. That's because her movies are more mainstream. Have you checked out True Grit, Begin Again, and Pitch Perfect 2? But, Chloe is a winner because of The Equalizer. 

In many ways, Chloe Grace and Hailee are the future of showbiz. That's why you see their faces on Glamour and Seventeen, respectively. The red carpet will roll at their feet forever. These celebrities will stay on top as long as they take care of their minds and bodies.


Hailee is a version of Amanda Seyfried. Chloe reminds me a lot of Hilary Duff and Jennifer Lawrence. They will turn into juggernauts provided they put the work in at the gym.

Were you shocked when Khloe Kardashian slighted the younger blonde on Twitter? Some say she was being bullied by the reality TV star. Well, Steinfeld recently revealed that she was bullied in real life. Did you know the brunette is a part of Taylor Swift's squad? 

In the coming years, you'll learn a great deal about these stars because they're getting hotter by the day. Plus, neither one is a day over 20 right now. Think about all they have accomplished already. 

For the record, Chloe Grace Moretz stands at 5'4” and Hailee Steinfeld is 5'8.” Let the sun shine because Chloe was born in the age of Aquarius. Hailee, on the other hand, is a Sagittarius.

In a nutshell, Chloe can't do any wrong. And Hailee can only do right by me. How do you feel? 

I am Guru Jay launching into orbit in 5-4-3-2-1!

Can You Get More Famous Than Michael Jackson?

BY: GURU JAY


Can you get more famous than Michael Jackson? The King of Pop ruled popular culture with a velvet glove and red leather jacket. He still has wild fans going crazy all over the place. Plus, he had a big fortune in addition to fame.

Nobody, not even Beyonce, can get more famous than Michael Jackson. Beyonce may wind up with more money, but not fame. Let me know if you disagree.

Like Prince, Whitney Houston and Aaliyah Michael Jackson gave his all. He displayed passion and compassion. Further, he was highly regarded as a humanitarian.

When it came to premium entertainers, Michael was the best they came. His singing voice was accurate beyond belief. His dance moves mesmerized crowds. He understood how to entertain. That's why he was great.

When he died, people immediately thought he faked his death like Elvis and Tupac supposedly had done.


Everyone can name a Michael Jackson song. Almost everyone has seen one of his music videos. Have you tried moon walking? Michael popularized it!

What are your favorite Michael Jackson songs and music videos? Some of my favorites are: You Rock My World, Black or White, Smooth Criminal, and Dirty Diana. Are you a fan of the Jackson 5? I love Who's Loving You?, I Want You Back, and ABC.

You'll find people dancing to Thriller from New York to as far as Tokyo. The whole world knows “Billie Jean is not my lover.” “She's just a girl who says I am the one.” And according to Maury, you are not the father!

Michael Jackson has sold an estimated 400 million records internationally. Moreover, the Thriller album is the greatest selling album of all time with 65 million claimed sales. It's easy to claim that billions around the world are familiar with MJ's rhythm and blues.


Final thoughts, can you get more famous than the King of Pop? Without question, you simply can't get more famous than Michael Jackson. Many will try to, though.

I am Guru Jay launching into orbit in 5-4-3-2-1!
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